DEBATES

Leila Passerino[1] y Luis Rossi[2]. COMUNICACIÓN EN VINCULACIÓN TECNOLÓGICA: ESTRATEGIAS DE DIVULGACIÓN CIENTÍFICA. Intersecciones en Comunicación [online] 2012, n.6. pp. 183-192.

Intersecciones en Comunicación

ISSN 1515-2332 (versión impresa)

ISSN 2250-4184 (versión On-line)

Intersecciones en Comunicación.  n.6 Olavarría ene./dic. 2012

ABSTRACT

TECHNOLOGICAL TRANSFER COMMUNICATION: STRATEGIES OF SCIENTIFIC DISCLOSURE. The experience presented is based in a structural weakness of the Network of Technological Transfer of the National University of Entre Rios. The center of the problem was that the agents of the Science and Technology sector and the agents of the Socio-Productive Sector of Entre Rios did not know about the technological transfer activities. Communication strategies used to disseminate the system of I + D + i are structured only for showing results without considering the processes that make sustainable the institutions involved.

The following is a discursive strategy embodied in a sample of cases of innovation and technology in Entre Rios. The speech created exceeds the particularities of each example to turn intuitive the system of Technological Transfer. To achieve this communication design a methodology was developed. It contemplates, first, the selection of cases with objective evaluation criteria based on indicators of management, and secondly, the analysis of scientific disclosure.

Keywords: Technological Transfer – scientific - disclosure – cases – innovation – discourse.