Devalle Verónica. El debate sobre la “cuestión técnica” en los inicios del diseño. Intersecciones en Comunicación [online] 2008, n.3. pp. 127-145. 

Intersecciones en Comunicación

ISSN 1515-2332 (versión impresa)

ISSN 2250-4184 (versión On-line)


ABSTRACT

TTHE DEBATE ON THE “TECHNOLOGY QUESTION” IN EARLY DESIGN he reconstruction of the body of German philosophical and political thought in Argentina has been a question of interest for some considerable time and has become particularly important in recent years. This trend is evident from the number of conferences and related academic events dealing with subjects ranging from the vitalist tradition to the Critical Theory of the Frankfurt School. At the same time there has been a renewal of interest in the issue of technology and this has produced various philosophical and sociological questions.

Nevertheless, little progress has been made in the examination of questions that are clearly social, technical and aesthetic in nature and have turned into recognized and specialized forms of knowledge by way of German thinking on technology; one of these is design.  The purpose of this article is to reconstruct German thought on technology and industrial production in order to understand the emergence of a new conception of the production of industrial forms and the way in which the domination German and European design began to take shape. This is of interest here to the degree that it is foundational - via Arte Concreto Invención and the Ulm Design School in Germany - for the constitution of the field of design in Argentina. Of particular importance in this context is the career of Tomás Maldonado.  He began as an avant-garde artist in Argentina in the 1940s and went on to be Director of the Ulm Design School. He also produced a large number of texts - written in the light of German thought on technology – which laid the basis for the founding documents of design education in Argentina.

 

Keywords: Design – technology – culture – discipline - history of ideas.


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